Social Media Optimization
In the early stages of the Internet, companies needed to have a website. Then it became necessary to show up high in Search Engine results. Now that people are spending a lot of time interacting with friends and connections on Social Media, we are entering the era of Social Media Optimization.
Why is it so important to be present on Social Media and to optimize it:
Reach people where they are
Gather communities of friends, fans and connections following your news
Benefit from the sorting capabilities of Social Media to narrow down your targeted audience
Improve your Search Engine Optimization by having Social Media linking to your main site
Interact with people directly, reward positive comments, implement corrective actions on critics, get people’s feedback
Social Media are often considered very time consuming, but it is a misunderstanding of how the modern web is working. Wordpress as a constantly updated technology, like all social media and modern online tools are able to communicate automatically with each other making easy and a lot less time consuming to interact with your Social Media accounts.