Search Engine Optimization
Search Engine Optimization is truly an art. No one really knows exactly how Google algorithm works to sort the most relevant pages in its results. But they are some basic very important principles to know:
Search Engine Optimization is based on your website’s content and your website’s online reputation.
Your content has to be unique, targeted, well organized and clear.
The most important keywords have to be mentioned several times in each pages and if possible placed by order of importance in the domain name, url, titles, subtitles, tags, links, bold text and text.
Each page of your website has to be linkable so that people can refer to any of them easily and with a simple and permanent link, also called permalink.
The more other websites are linking to your site, the higher you will show up in search results. The more famous these websites are, the more relevant your site will be considered by Google.
Wordpress blogging platform understood all of the above and now offers a free open source solution that is currently the best but also the cheapest to create the most effective and search engine optimized system to build blogs and websites.
At LimeSwell we do not offer to superficially patch your current site with some Search Engine Optimization principles, but we are experts in using Wordpress to build websites structures that are fully optimized for Search Engines. Our client can then implement themselves their own content and be guided to make sure they keep and build a state-of-the-art Search Engine Optimization.